Sunday, May 17, 2009

Glaceau Vitamin Water Pop Up Store: Dubstep Boogie

Apart from the fact that I have fallen hopelessly in love with Dub step; on Friday night, despite the stay-in-go-nowhere-snuggle-up-movie-marathon weather, we weathered the storm & headed to Loop Street (a rare occasion I might add) but anything for my beloved Dub step.

We were quite curious also to inspect the concept of "Pop up store". The style of the store was precisely what my imagination had concocted before hand: Predominantly white with bursts of colour. Modern, clean design with an area to cool chill (The term I use to describe the phenomenon of relaxing while looking/seeming fashionable...)

There were endless supplies of free Vitamin water (this would describe the odd handful of drunk individuals making their way through the crowd). Being me, I sampled each & every variant available from berry flavoured Power C promising to boost the immune system to XXX : acai-blueberry-pomegranate (in case you were wondering the XXX stands for "triple oxidants").

The bunch that had gathered in this space would be best described as hip, trendy & relatively fashion conscious, the accents circulating the room lead me to believe that there were a lot of international visitors in this venue.

The vitamin water concept is growing on me at snail's pace, but growing nonetheless.

The funky, quirky labels on the bottles make you want to support this brand & product in a strange manner. Here's a label I peeled off.

While we glugged our oh so healthy H₂0 we grooved to the delicious & equally addictive beats of Miss Funafuji.

The Pop Up Store will be available until June. So you best get over there and check it out.

Find out more about vitamin water here

Numerous pics here

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